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Hành vi mua sắm của người dùng đã thay đổi sau khi Google ra đời năm 1998.Người dùng biết đến các sản phẩm của bạn thông qua tìm kiếm trên mạng internet….Đây chính là con đường ngắn nhất để quảng bá sản phẩm và đưa sản phẩm của bạn đến tay người tiêu dùng.
Hành vi mua hàng của người tiêu dùng được tóm tắt thông qua sơ đồ sau:

(1)Attention —> (2)Interest —> (3)Search (SEM) —> (4)Action —> (5)Share (SMM)

hanh-vi-mua-hang-cua-nguoi-tieu-dung-tren-internet

Attention:Bạn có một sản phẩm mới làm thế nào để mọi người chú ý tới
Interest: Làm thể nào để mọi người quan tâm và mong muốn được sở hữu sản phẩm đó của bạn
Search: Khi quyết định mua họ sẽ tìm kiếm các thông tin về mẫu mã,sản phẩm,chất lượng và giá thành
Action: Nếu tìm được sản phẩm ưng ý giá thành phù hợp họ sẽ mua và sử dụng sản phẩm
Share : Nếu như sản phẩm thật sự chất lượng họ sẽ chia sẻ cho bạn bè người thân vv
Cứ như vậy vòng lặp search – share sẽ càng ngày càng lan rộng.

Chính vì thế việc có một vị trí cao trên bảng xếp hạng của google là vô cùng quan trọng.Nó giải đáp phần nào lý do tại sao việc tìm đến các dịch vụ SEO lại là công cụ mà doanh nghiệp quan tâm hàng đầu khi hướng các sản phẩm đến với khách hàng

 

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