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Hồi tháng 8/2013, tôi bắt đầu xài Adwords Google – thứ mà trước đó tôi rất là khinh bỉ, tinh tướng vì nghĩ căn bản là seo lên top rồi thì cần quái gì quảng cáo trên vừa tốn tiền vừa trông có vẻ không tin cậy. Thời gian đầu dùng chẳng có lãi tí nào. Ngày nao cũng đốt vài trăm ngàn quảng cáo, thấy khách hàng vào rầm rầm nhưng chả thấy đơn hàng đâu. Có những lúc cũng chán nản cùng cực. Hồi đó cũng là thời điểm tài chính tôi có gặp vấn đề lớn. Tiêu vậy thì chết là cái chắc. Làm sao đây.
Google-Adwords

Các cụ thường nói khi bị dồn vào thế chân tường thì sức mạnh phát ra là lớn nhất. Có thể là vậy. Thời điểm này mỗi ngày tôi ngó cái Adwords cỡ 10 h. Chả biết là ngó cái gì rồi vẫn cứ ngó. Rồi dần bắt đầu đọc và hiểu các bảng chỉ số và dữ liệu quảng cáo. Về sau đó những quảng cáo của tôi dẫn có lãi nhờ việc lọc, phân tách và liên kết những bảng dữ liệu này.

Về mặt kỹ thuật để làm adwords lên không khó, để làm với cpc rẻ vài chục đồng đến vài đồng không khó. Hiện nay thấy các bạn mới làm hoặc các doanh nghiệp luôn miệng hỏi mấy câu báo hiệu cho sự thất bại chuẩn của một người tư duy kỹ thuật

  • CPC rẻ nhất có thể là bao nhiêu?
  • Có nên quảng cáo mạng tìm kiếm/hiển thị không?
  • Có nên chạy cai này cái kia không?

Cái khó là làm như thế nào để chi phí trả cho nó luôn nhỏ hơn lợi nhuận của mỗi sản phẩm bán được. Vài Tip chia sẻ ơ đây gồm

  • Viết mẫu quảng cáo đúng đối tượng
  • Xác định đúng công chúng mục tieu
  • Hiểu khách hàng muốn gì
  • Phân tích và tách lọc các khoản chi phí lãng phí qua bảng dữ liệu hàng ngày, hàng tuần
  • Lựa chọn và phân bổ các khoảng thời gian hợp lý đối với công chúg mục tiêu
  • Kiên trì một chút

Nguồn nguyenvu.me

 

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